About
I'm an Art Director and Designer specializing in building distinctive brands and compelling digital experiences across Consumer, B2B, and CPG. With a focus on visual identity, I bring a holistic approach — blending brand strategy, campaign creative, and UX/UI design.
Whether developing a brand from the ground up or refreshing an existing identity, I aim to create scalable, visually compelling work that spans campaigns, photoshoots, and digital experiences, connecting with audiences across every touchpoint.
With 10+ years across beauty, fashion, wellness, and media, I partner closely with marketing and product teams to bring brand and business goals to life.Select Clients
Services
I offer a range of services to support your brand at every stage—whether you need strategic foundation work, a full visual identity, or ongoing creative direction.
Have something specific in mind?
I'm happy to create a custom approach that works for you.
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I lead creative vision from concept to execution, directing photoshoots, video production, and branded content. I oversee mood boards, set design, styling, and post-production to ensure every visual is on-brand and high-impact.
Campaign concept development
Mood boards & brand visual direction
Editorial & commercial photoshoot direction
Video production & content direction
Set design, styling & prop sourcing
Project management & vendor coordination
Post-production, retouching & color grading
Social & digital content art direction
Motion graphics & animation direction
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Visual Identity services capture your brand’s essence—from logos and color systems to typography and design guidelines. Every element is crafted to communicate clearly, consistently, and methodically across all touch points.
Brand style guides & visual standards
Brand refresh & redesign
Logo design & brand mark development
Typography & type system design
Color palette & brand color strategy
Brand imagery & photography art direction
Iconography & graphic element design
Digital brand assets & social media templates
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I design digital content that engages audiences and performs across platforms—from social media and email campaigns to digital ads and motion graphics. Every asset is crafted to capture attention, communicate clearly, and adapt seamlessly across screens and devices.
Email design & campaign templates
Digital advertising & paid media creative
Social media graphics & content templates
Video editing & short-form content
Motion graphics & animation
Display ads & banner design
Landing page & web graphic design
Presentation design & pitch decks
GIF & micro-animation design
Infographic design & data visualization
Paid social creative (Meta, TikTok, LinkedIn ads)
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I design digital experiences that are intuitive, functional, and visually compelling—websites, apps, and digital products that balance user needs with brand expression. From wireframes to high-fidelity prototypes, I create seamless experiences that look beautiful and work effortlessly across all devices.
User experience (UX) design & research
User interface (UI) design & visual design
Website design & responsive web design
Wireframing & information architecture
Prototyping & interactive design
User flows & journey mapping
Design systems & component libraries
E-commerce design & product pages
Mobile app design & native experiences
Usability testing & user feedback
Figma design & collaboration
Accessibility & WCAG compliance
CMS design (Webflow, WordPress, Shopify)
Conversion optimization & A/B testing
Stakeholder collaboration & developer handoff
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I help clarify your brand's purpose, voice, and market position—creating the strategic foundation that informs every creative decision. Through discovery, research, and positioning work, I develop frameworks that guide consistent, meaningful communication across your entire brand ecosystem.
Brand discovery & market research
Competitive analysis & brand audits
Brand positioning & differentiation strategy
Brand purpose, vision & values development
Messaging framework & brand voice
Brand architecture & portfolio strategy
Naming & verbal identity
Target audience & persona development
Brand guidelines & strategic documentation
Brand storytelling & narrative development
Rebranding & brand evolution strategy
Go-to-market strategy & launch planning
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I design print materials that bring your brand to life through craftsmanship, attention to detail, and smart production. From packaging and marketing collateral to large-format installations, I ensure every piece—color, texture, finish—reflects your brand at its best and performs in the real world.
Packaging design & product branding
Marketing collateral & sales materials
Brochures, catalogs & lookbooks
Print advertising & magazine layouts
Large-format printing & environmental graphics
Signage & wayfinding design
Prepress & print production management
Paper selection & specialty finishes
Print vendor coordination & quality control
Direct mail & campaign collateral
Event collateral & experiential graphics
Point-of-sale (POS) & retail displays
What People Are Saying
"Her ability to speak both the 'languages' of developers and marketers is a rare and invaluable asset... The result is a bespoke website that reflects our brand perfectly."
— Former Client
“She is an incredible art director, creator and innovator... I was impressed at her vision and ability to think through a concept from all angles, ask questions, and improve brand recognition and ultimately success."
— Former Coworker
"She effortlessly translated client needs and feedback into actionable design elements, ensuring that our projects not only met but exceeded expectations."
— Former Manager
Have a Project in Mind?
I'd love to hear about it.
Whether you're launching something new, refreshing your brand, or need ongoing creative direction, let's explore how we can work together to bring your vision to life.