About

I lead creative vision from concept to execution, directing photoshoots, video production, and branded content. I oversee mood boards, set design, styling, and post-production to ensure every visual is on-brand and high-impact.

• Campaign concept development

• Mood boards & brand visual direction

• Editorial & commercial photoshoot direction

• Video production & content direction

• Set design, styling & prop sourcing

• Project management & vendor coordination

• Post-production, retouching & color grading

• Social & digital content art direction

• Motion graphics & animation direction

Visual Identity services capture your brand’s essence—from logos and color systems to typography and design guidelines. Every element is crafted to communicate clearly, consistently, and methodically across all touch points.

• Brand style guides & visual standards

• Brand refresh & redesign

• Logo design & brand mark development

• Typography & type system design

• Color palette & brand color strategy

• Brand imagery & photography art direction

• Iconography & graphic element design

• Digital brand assets & social media templates

I design digital content that engages audiences and performs across platforms—from social media and email campaigns to digital ads and motion graphics. Every asset is crafted to capture attention, communicate clearly, and adapt seamlessly across screens and devices.

• Email design & campaign templates

• Digital advertising & paid media creative

• Social media graphics & content templates

• Video editing & short-form content

• Motion graphics & animation

• Display ads & banner design

• Landing page & web graphic design

• Presentation design & pitch decks

• GIF & micro-animation design

• Infographic design & data visualization

• Paid social creative (Meta, TikTok, LinkedIn ads)

I design digital experiences that are intuitive, functional, and visually compelling—websites, apps, and digital products that balance user needs with brand expression. From wireframes to high-fidelity prototypes, I create seamless experiences that look beautiful and work effortlessly across all devices.

• User experience (UX) design & research

• User interface (UI) design & visual design

• Website design & responsive web design

• Wireframing & information architecture

• Prototyping & interactive design

• User flows & journey mapping

• Design systems & component libraries

• E-commerce design & product pages

• Mobile app design & native experiences

• Usability testing & user feedback

• Figma design & collaboration

• Accessibility & WCAG compliance

• CMS design (Webflow, WordPress, Shopify)

• Conversion optimization & A/B testing

• Stakeholder collaboration & developer handoff

I help clarify your brand's purpose, voice, and market position—creating the strategic foundation that informs every creative decision. Through discovery, research, and positioning work, I develop frameworks that guide consistent, meaningful communication across your entire brand ecosystem.

• Brand discovery & market research

• Competitive analysis & brand audits

• Brand positioning & differentiation strategy

• Brand purpose, vision & values development

• Messaging framework & brand voice

• Brand architecture & portfolio strategy

• Naming & verbal identity

• Target audience & persona development

• Brand guidelines & strategic documentation

• Brand storytelling & narrative development

• Rebranding & brand evolution strategy

• Go-to-market strategy & launch planning

I design print materials that bring your brand to life through craftsmanship, attention to detail, and smart production. From packaging and marketing collateral to large-format installations, I ensure every piece—color, texture, finish—reflects your brand at its best and performs in the real world.

• Packaging design & product branding

• Marketing collateral & sales materials

• Brochures, catalogs & lookbooks

• Print advertising & magazine layouts

• Large-format printing & environmental graphics

• Signage & wayfinding design

• Prepress & print production management

• Paper selection & specialty finishes

• Print vendor coordination & quality control

• Direct mail & campaign collateral

• Event collateral & experiential graphics

• Point-of-sale (POS) & retail displays