Bumble and bumble is a prestige hair care brand under the Estée Lauder Companies, known for its editorial roots and iconic product portfolio. As a Senior Designer working in-house, I led a three-person design team delivering integrated digital campaigns across email, web, landing pages, and paid and organic social. I art directed the International Women's Day campaign from on-location photoshoot through to social, editorial, and web rollout — positioning the brand within broader cultural conversations around women's stories and leadership. I also designed the digital experience for the Surf Cream launch, delivering the website, emails, and digital ads — contributing to strong consumer sentiment and influencer coverage that positioned the product as a modern evolution of a beloved classic.