obé Fitness is a live and on-demand fitness platform built at the intersection of working out and entertainment. As the company's first creative hire, I worked closely with the founding team to help establish the visual identity and brand voice from the ground up — contributing to a system expressive enough to stretch across social, email, paid media, partnerships, and product while always feeling unmistakably obé.

The result supported 10x membership growth in two months, sustained 70–80% month-over-month acquisition through late 2020, and contributed to a $15M Series A — along with a 2021 Webby Award in Health & Wellness.